Savida Autumn Winter 2010


Savida, the more upmarket offering from Dunnes Stores, has really upped the style stakes in its latest collection. Model Chloe Arnold looks gorgeous in this range. I'll definitely be taking a closer look!

The Buyer's Agenda: Pamela Casey - Chief Buyer at Savida
"We love to have nods towards the trends but we need to be careful about what we choose for the customer. Sometimes, straight out, you know it's not flattering. It can be the biggest trend all over the high street, but if it's not going to suit our customer, if she's not going to put it on and think, 'I look a million dollars in this', we won't buy it."  

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